Gerald Zaltman
Autor de How Customers Think: Essential Insights into the Mind of the Market
Sobre El Autor
Gerald Zaltman is a Professor of Marketing at Harvard Business School and a Fellow at Harvard University's interdisciplinary Mind, Brain, Behavior Initiative.
Obras de Gerald Zaltman
Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information (1991) — Autor — 14 copias
The Sure Thing That Flopped 1 copia
Etiquetado
Conocimiento común
- Género
- male
- Educación
- Johns Hopkins University (PhD|Sociology|1968))
- Ocupaciones
- professor (marketing, Harvard Business School)
- Organizaciones
- Harvard Business School (professor, marketing)
Mind, Brain, Behavior Institute (Harvard University)
Olson Zaltman Associates (cofounder)
Northwestern University (professor)
University of Pittsburgh (professor)
Miembros
Reseñas
How Customers Think: Essential Insights into the… por Gerald Zaltman
http://rivkat.livejournal.com/49860.html#cutid1
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Estadísticas
- Obras
- 14
- Miembros
- 331
- Popularidad
- #71,753
- Valoración
- 3.8
- Reseñas
- 1
- ISBNs
- 28
- Idiomas
- 5