David A. Aaker
Autor de Building Strong Brands
Sobre El Autor
David A. Aaker is the Vice-Chairman of Prophet; Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California, Berkeley; advisor to Dentsu, Inc.; and a recognized authority on brands and brand management. The winner of the Paul D. Converse Award for outstanding mostrar más contributions to the development of the science of marketing and the Vijay Mahajan Award for Career Contributions to Marketing Strategy, he has published more than ninety articles and eleven books, including Strategic Market Management, Managing Brand. Equity, Building Strong Brands, and Brand Leadership (co-authored with Erich Joachimsthaler). mostrar menos
Créditos de la imagen: Photographed by Margaretta K. Mitchell
Obras de David A. Aaker
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (2004) 57 copias
Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires (2018) 18 copias
Brand Equity & Advertising: Advertising's Role in Building Strong Brands (1993) — Editor — 10 copias
Abaixo os silos: Como criar um marketing eficaz e vencedor no segmentado mundo das organizações 3 copias
Estratégia de portfólio de marcas 2 copias
Liderazgo de marca 2 copias
Managing Brand Equality 1 copia
Como construir marcas líderes 1 copia
Construindo Marcas Fortes 1 copia
Brand building : budování obchodní značky : vytvoření silné značky a její úspěšné zavedení na trh (2003) 1 copia
The Lure of Global Branding 1 copia
Obras relacionadas
Etiquetado
Conocimiento común
- Nombre legal
- Aaker, David Allen
- Fecha de nacimiento
- 1938-02-11
- Género
- male
- Nacionalidad
- USA
- Lugar de nacimiento
- Fargo, North Dakota, USA
- Educación
- Massachusetts Institute of Technology (BS|Management)
Stanford University (MS|Statistics)
Stanford University (Ph.D.|Business Administration) - Biografía breve
- David A. Aaker is the Vice-Chairman of Prophet, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, Advisor to Dentsu, Inc., and a recognized authority on brands and brand management. The winner of the Paul D. Converse Award for outstanding contributions to the development of the science of marketing and the Vijay Mahajan Award for Career Contributions to Marketing Strategy, he has published more than ninety articles and eleven books, including Strategic Market Management, Managing Brand Equity, Building Strong Brands, and Brand Leadership (co-authored with Eric Joachimsthaler).
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Estadísticas
- Obras
- 40
- También por
- 1
- Miembros
- 902
- Popularidad
- #28,436
- Valoración
- 3.3
- Reseñas
- 5
- ISBNs
- 164
- Idiomas
- 10