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Cargando... Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Informationpor Vincent P. Barabba, Gerald Zaltman (Autor)
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More than ever before, companies must listen to and correctly interpret the voice of the market. They must be fully attuned to the signals that come from customers, dealers, and competitors in order to make the right decisions. Firms that lose touch with the market, that either ignore or misinterpret its meaning, will fail in today's competitive environment. No se han encontrado descripciones de biblioteca. |
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Google Books — Cargando... GénerosSistema Decimal Melvil (DDC)658.802Technology Management and auxiliary services Management Of MarketingClasificación de la Biblioteca del CongresoValoraciónPromedio:
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