Dan SirokerReseñas

Excellent introduction to the concept with concrete examples.

Unlike the few other business books I have read in my life this isn't just one chapter repeated over and over with a few simple word changes. The book actually does a great job helping people understand what A/B and multivariate testing are then moves on to explain the value proposition and provides valuable advice about how to get started and what to test.

I may be biased because I work at Optimizely, but I would be thrilled if all of our clients read this book before they started testing.