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Cargando... A/B Testing: The Most Powerful Way to Turn Clicks Into Customerspor Dan Siroker
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Inscríbete en LibraryThing para averiguar si este libro te gustará. Actualmente no hay Conversaciones sobre este libro. Excellent introduction to the concept with concrete examples. ( ) Unlike the few other business books I have read in my life this isn't just one chapter repeated over and over with a few simple word changes. The book actually does a great job helping people understand what A/B and multivariate testing are then moves on to explain the value proposition and provides valuable advice about how to get started and what to test. I may be biased because I work at Optimizely, but I would be thrilled if all of our clients read this book before they started testing. sin reseñas | añadir una reseña
A guide to delivering a better user experience through A/B testing A/B Testing outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors. Using A/B testing you can determine the most effective way to increase conversion rate-the rate at which visitors convert into customers. The average conversion rate across the web is only 2%. That means 98% of visitors to most websites don't end up converting. Using A/B testing, companies can improve the effectiveness of their marketing and user experien No se han encontrado descripciones de biblioteca. |
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Google Books — Cargando... GénerosSistema Decimal Melvil (DDC)658.8Technology Management and auxiliary services Management Of MarketingClasificación de la Biblioteca del CongresoValoraciónPromedio:
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