Dan Siroker
Autor de A/B Testing: The Most Powerful Way to Turn Clicks Into Customers
Obras de Dan Siroker
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A/B Testing: The Most Powerful Way to Turn Clicks… por Dan Siroker
Excellent introduction to the concept with concrete examples.
Unlike the few other business books I have read in my life this isn't just one chapter repeated over and over with a few simple word changes. The book actually does a great job helping people understand what A/B and multivariate testing are then moves on to explain the value proposition and provides valuable advice about how to get started and what to test.
I may be biased because I work at Optimizely, but I would be thrilled if all of our clients read this book before they started testing.… (más)
I may be biased because I work at Optimizely, but I would be thrilled if all of our clients read this book before they started testing.… (más)
Estadísticas
- Obras
- 2
- Miembros
- 32
- Popularidad
- #430,838
- Valoración
- 4.0
- Reseñas
- 2
- ISBNs
- 7
- Idiomas
- 1