Al Ries (1926–2022)
Autor de Positioning: The Battle for Your Mind
Sobre El Autor
Créditos de la imagen: Uncredited image found at Marketing in Progress
Obras de Al Ries
Las 22 leyes inmutables de la marca : Cómo convertir un producto o un servicio en una marca mundial (1998) 477 copias
The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands (2004) 140 copias
Obras relacionadas
Rethinking the Future: Rethinking Business, Principles, Competition, Control and Complexity, Leadership, Markets, and… (1993) — Contribuidor — 119 copias
Visual Hammer: Nail your brand into the mind with the emotional power of a visual (2012) — Prólogo — 2 copias
Etiquetado
Conocimiento común
- Fecha de nacimiento
- 1926-11-14
- Fecha de fallecimiento
- 2022-10-07
- Género
- male
- Nacionalidad
- USA
- Educación
- DePauw University
- Ocupaciones
- advertising executive
consultant - Relaciones
- Ries, Laura (daughter)
Miembros
Reseñas
Positioning : the battle for your mind por Al. Ries
2445
Extremely useful book, reads almost like a psychology book as much as a marketing one.
It underlines principles that underline anything related to persuasion and communication between people. Indispensable read for marketing, still enjoyable even for anyone else.
It underlines principles that underline anything related to persuasion and communication between people. Indispensable read for marketing, still enjoyable even for anyone else.
Some of out date information but really good concepts.
Great book, was recommended to me many times, and now I finally read it. Great and probably timeless marketing strategies. Should be a must-read for all entrepreneurs and marketers. Loved the "it's all about getting into customers minds" and "it's all about perceptions" ideas. Very powerful stuff.
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Estadísticas
- Obras
- 19
- También por
- 2
- Miembros
- 3,463
- Popularidad
- #7,347
- Valoración
- 3.6
- Reseñas
- 21
- ISBNs
- 159
- Idiomas
- 13
- Favorito
- 1