Harry Beckwith
Autor de Selling the Invisible: A Field Guide to Modern Marketing
Sobre El Autor
While at Stanford University, Harry Beckwith won the national collegiate journalism award, was named Oregon Law Review Editor-in-Chief, and graduated Phi Beta Kappa in 1972. He worked as a federal judicial clerk, a medical malpractice and personal injury trial attorney, legal counsel to the city of mostrar más Portland, Oregon, and for an advertising agency. He currently works with twenty-three Fortune 500 companies and is a branding consultant. He has written numerous marketing books including Selling the Invisible, which was named one of the top ten business and management books of all time. (Bowker Author Biography) mostrar menos
Obras de Harry Beckwith
Etiquetado
Conocimiento común
- Fecha de nacimiento
- 1949
- Género
- male
- Lugares de residencia
- Minneapolis, Minnesota, USA
- Educación
- Stanford University
- Organizaciones
- Beckwith Partners
Miembros
Reseñas
Listas
My List (1)
Premios
También Puede Gustarte
Autores relacionados
Estadísticas
- Obras
- 9
- Miembros
- 1,312
- Popularidad
- #19,574
- Valoración
- 3.8
- Reseñas
- 13
- ISBNs
- 63
- Idiomas
- 8
In the book, Beckwith lists three main things we follow when buying things: Childhood, Culture and Eyes.
As a person that isn't a marketer, this book was interesting from the psychology standpoint, but I didn't really care about the tips for improving your brand or whatever.… (más)