"Customer satisfaction is your company's best asset. Customers today demand personal attention from businesses before they spend their money. So, customer service is moving up the priority list in dynamic companies and it is consuming more of their time and budgets; businesses that ignore customer relations do so at their peril. In an easy-to-follow format, the authors explain the importance of customer relations and illustrate the principles of developing a winning plan. No matter what kind of business you are in, this book will help increase profits through improved customer relations.
Some of the topics covered are:-
-- What customer relations is
-- The changing demands of the customer
-- Setting goals for your business
-- Developing a profitable customer relations program
-- Getting your employees involved"