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Cargando... The Guerrilla Marketing Handbookpor Jay Conrad Levinson, Seth Godin (Autor)
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Inscríbete en LibraryThing para averiguar si este libro te gustará. Actualmente no hay Conversaciones sobre este libro. A great foundation for Guerrilla Marketing. A very easy read. Very good from a market share and a tactical standpoint. Give a boost to your marketing plan. I highly recommend all of Seth Godin's books.Good information on targeted media. ( ) Although there are newer versions out there, the ideas in this book are effective and timeless. Do you have a small business or are you starting one? Make this your secret weapon to success. Back when this book first came out I implemented many of the ideas in this book and built several very successful businesses. I plan to order the more updated version soon as I gear up to start another business. sin reseñas | añadir una reseña
This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included. No se han encontrado descripciones de biblioteca. |
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