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Cargando... The Ultimate Guide to Electronic Marketing for Small Business: Low-Cost/High Return Tools and Techniques that Really Workpor Tom Antion
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Effective, affordable, low-risk online marketing techniques for small business owners Most small businesses are not taking advantage of the powerful and inexpensive Internet-based marketing tools and techniques that are available to them. These tools and techniques can mean the difference between a viable business and closing up shop. But most of what small business owners hear or read about the Internet applies to large businesses with greater resources than their own, or comes from unreliable or shady sources. The Ultimate Guide to Electronic Marketing for Small Business gives the small business owner or aspiring entrepreneur the real-world tools and tactics to market their small business around the world with little investment and even less risk. Full of practical ideas on reaching new customers and increasing sales, this book will make a real difference in the success rate of small businesses and start-ups everywhere. No se han encontrado descripciones de biblioteca. |
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Some parts of setting up a business website, especially with new software, can be done by the average individual, with a bit of training. The more technical parts need to be left to people who know what they are doing. A major sin is to have a vital part of your website not work at all, or look like it was done by someone who has never done this before, just to save money.
What are you going to sell on this brand new website? If you don’t already have a product or service, consider selling e-books. There is nothing to keep in stock; after you receive a person’s money, all it takes is a few clicks on your computer, and the product is "shipped." How do you get people to visit your website? The author talks about things like affiliate marketing, joint ventures with other websites, free electronic newsletters or magazines, among many other things. He also talks about how to make sure that when a person does a search for "widgets," for instance, that your site is at, or near, the top of the list.
The author includes the addresses for many, many websites that show the things mentioned in this book. He also includes many examples from his own internet marketing campaign, so that anyone can see how he did it.
This book may seem overwhelming; take a deep breath, and go one step at a time. For anyone selling on the internet, this book is not just worth reading. It’s worth keeping on your reference shelf, and making notes in, and marking pages with Post-It Notes. It’s worth the money. ( )