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Hypertext 3.0: Critical Theory and New Media in an Era of Globalization

por George P. Landow

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George Landow's widely acclaimed Hypertext was the first book to bring together the worlds of literary theory and computer technology. Landow was one of the first scholars to explore the implications of giving readers instant, easy access to a virtual library of sources as well as unprecedented control of what and how they read. In hypermedia, Landow saw a strikingly literal embodiment of many major points of contemporary literary theory, particularly Derrida's idea of "de-centering" and Barthes's conception of the "readerly" versus "writerly" text. From Intermedia to Microcosm, Storyspace, and the World Wide Web, Landow offers specific information about the kinds of hypertext, different modes of linking, attitudes toward technology, and the proliferation of pornography and gambling on the Internet. For the third edition he includes new material on developing Internet-related technologies, considering in particular their increasingly global reach and the social and political implications of this trend as viewed from a postcolonial perspective. He also discusses blogs, interactive film, and the relation of hypermedia to games. Thoroughly expanded and updated, this pioneering work continues to be the "ur-text" of hypertext studies.… (más)
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Hypertext 3.0 is Landow's manifesto and love letter to the internet and other hypertext media. He argues that with non-linear structures of text, often editable by users, there has been a "democratization" of language and ideas.

In a time where it seems like the entire internet is made up of user-created content, it is interesting to reflect on how the internet undermines the impressive and untouchable book publishing industry. Furthermore, since now all information is "equidistant" to a user - you don't have to go down to the med school's library to get most medical information now, just Google it - people have become better-informed about everything, not just their specialties.

He can be a little bit repetitive at times - detailing how hypertext gives independence to authors, students, minorities, and almost everyone else every chapter - but it is a good look at how the internet has shaped our methods of communication and ideas about knowledge. ( )
  the_awesome_opossum | Apr 18, 2009 |
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George Landow's widely acclaimed Hypertext was the first book to bring together the worlds of literary theory and computer technology. Landow was one of the first scholars to explore the implications of giving readers instant, easy access to a virtual library of sources as well as unprecedented control of what and how they read. In hypermedia, Landow saw a strikingly literal embodiment of many major points of contemporary literary theory, particularly Derrida's idea of "de-centering" and Barthes's conception of the "readerly" versus "writerly" text. From Intermedia to Microcosm, Storyspace, and the World Wide Web, Landow offers specific information about the kinds of hypertext, different modes of linking, attitudes toward technology, and the proliferation of pornography and gambling on the Internet. For the third edition he includes new material on developing Internet-related technologies, considering in particular their increasingly global reach and the social and political implications of this trend as viewed from a postcolonial perspective. He also discusses blogs, interactive film, and the relation of hypermedia to games. Thoroughly expanded and updated, this pioneering work continues to be the "ur-text" of hypertext studies.

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