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Cargando... The Economics of Web Comics: A Study in Converting Content into Revenuepor Todd W. Allen
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The definitive book on web comics as a business and monetizing online content returns with a new edition addressing hot topics like digital downloads and web-to-print crossover titles. Examine the business practices of sites like Penny Arcade, Diesel Sweeties, Schlock Mercenary, Goats and Modern Tales and learn from those who've already been there. Rave reviews of the first edition: Your research is terrific and will prove very useful. - Jeremy Mullins, Professor Sequential Art, Savannah College of Art and Design The entire study is full of actual revenue numbers, offering a very detailed glimpse into the financial realities behind the comics industry. Allen concludes with a series of lessons for online content providers, lessons which are applicable beyond just the domain of comics. - Econozoo It's a fine overview of the kinds of options available to any web entrepreneur. - Metrist Partners No se han encontrado descripciones de biblioteca. |
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This is the updated version, and even that is now seven years old. Not touched on at all is the rise of both Comixology and Kickstarter. Would definitely read a third edition if it covered emerging topics like that.
It's a little dry, but is short and summarizes key points as business takeaways. ( )