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Cargando... Bridging the Culture Gap: A Practical Guide to International Business Communicationpor Penny Carte, Chris Fox
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Penny Carté and Chris Fox, in Bridging the Culture Gap, do not address the importance of learning any language other than English for business purposes. Instead, they take for granted that English is and will remain the primary mode of communication in the international business world. Not until halfway through their main text, in fact, do they offer that "English has become the lingua franca of international business" (p. 79); perhaps they found this point to be too obvious to make any earlier in the text. Similarly, readers must wait until the second chapter (p. 43) to find an overly simplistic definition of culture as a "way of looking at the world" or a "way of doing things." What Carté and Fox do well, however, is to point out the important roles of behavior, assumptions, and (cultural) values in the international communication arena. They conclude that "communicating clearly across cultures is never easy" (p. 125).
As globalization continues to gather momentum, the contact between business people from other countries is becoming more and more frequent. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking. The second edition of Bridging the Culture Gap, written by two of Canning's most experienced trainers, is a distillation of many years' work and is based on the real-life business situations of their international clients. You'll find out how to interpret the party line, communicate with style, get your message across, be sensitive to other cultures, and ultimately, win the deal. This fully updated new edition also includes a new chapter on making yourself understood in English. Packed with fascinating cases, cultural awareness scales, communication style tests and practical tips, this lively guide will help anyone - of any nationality - to become a better communicator. Whether you're planning to give a presentation to a cross-cultural group or about to negotiate with an overseas client, Bridging the Culture Gap will ensure that your cultural awareness antennae are well tuned. No se han encontrado descripciones de biblioteca. |
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Google Books — Cargando... GénerosSistema Decimal Melvil (DDC)395.52Social sciences Customs, Etiquette, Folklore Etiquette Etiquette by situations Business and office etiquetteClasificación de la Biblioteca del CongresoValoraciónPromedio: No hay valoraciones.¿Eres tú?Conviértete en un Autor de LibraryThing. |