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Cargando... Self-Promote & Succeed: The No Boring Books Way to Build Your Brand, Attract Your Audience, and Market Your Non-Fiction Bookpor Julie Broad
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Master nonfiction book marketing and use your book for author brand growth. Every nonfiction author dreams of being a bestselling author, having their book flourish in the hands of eager readers. This dream hinges on a well-positioned book and a savvy understanding of marketing. Many authors feel like they have tried everything in the world of self-publishing-launching mass press releases, designing attractive bookmarks, and attempting to run ads on Amazon. Yet the numbers crawl, the dream stalls, and the frustration mounts. Julie Broad, author of Self-Publish and Succeed and Founder of Book Launchers, brings her high-energy approach and hold-nothing-back attitude with this compelling follow-up guide to Self-Publish and Succeed. Julie champions indie authors to book marketing success, showing you the secret goes beyond the narrow focus on book sales. She presents a map to use your book to become an industry thought leader, bolster your personal brand, and leverage your book as a tool for business growth. You'll discover how to: Architect a layered marketing strategy, optimizing every aspect of your book production and marketing, for success. Position your author brand to appeal directly to your target audience. Choose your book launch strategy from four proven methods. Enhance your book's visibility with the right pricing and keywords on platforms like Kindle Direct Publishing. Leverage speaking engagements to personally connect with readers and boost book sales. It's time to take your authorship to the next level. Navigate the intricacies of self-publishing and book marketing using the same methods clients pay her tens of thousands of dollars for. Get Self-Promote and Succeed and let this writer's guide to promoting, marketing, and selling your nonfiction book be the reason your journey heads toward success. No se han encontrado descripciones de biblioteca. |
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1
The book offers a wealth of useful information for authors and probes some truly revealing questions... Do I need to be a bestseller? What does success look like to me?
I liked the fact that marketing being a long game was acknowledged, and that what works for one person might not be at all applicable to every author's journey. This is especially important for nonfiction authors, who so often fall into the trap of applying marketing techniques which are tried and true favourites in fiction spaces - and super ineffective in nonfiction ones.
Having watched many of Julie's YouTube videos, I wasn't at all surprised that a great deal of focus was placed on using one's book as a means to brand building through courses, public speaking opportunities, etc. Depending on one's goals and (especially) nonfiction genre this may or may not be every author's greatest focus, but what I loved about the book was that it offered helpful suggestions for almost every marketing path imaginable.
One of my favourite messages in the book was, "Your book is not for everyone, and if you try to make it for everyone, it will be important to no one." Julie stressed the importance of writing (and marketing) for your ideal reader - which is something we all need to keep in the forefront of our minds with every marketing decision we make as authors.
I found the chapters on library marketing and ARC readers particularly enlightening. The tangible facts and figures in the chapter about bookstore marketing was great food for thought and set reasonable expectations about how 'worth it' pursuing that avenue was. My favourite chapter was the one about launch day - I loved the analogy of a book launch being like a birth. It was extremely validating to hear that an author who's had as much success as Julie has faced the same challenges that I have (as a very niche blogger turned author) and how she overcame them.
This book succeeds because there's nothing abstract about the advice it offers. Julie deals in facts and solutions and clearly wants to help set people up to succeed in the fabulous (but always challenging) world of self-publishing.
I received a free advance copy of this book and I am leaving an honest review. (