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Cargando... Data Theory and Dimensional Analysispor William G. Jacoby
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By examining some of the basic scaling questions, such as the importance of measurement levels, the kinds of variables needed for Likert or Guttman scales and when to use multidimensional scaling versus factor analysis, Jacoby introduces readers to the most appropriate scaling strategies for different research situations. No se han encontrado descripciones de biblioteca. |
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A lay overview of this book's topic: We often collect data on rows representing items and columns representing variables, with each cell value containing the value for that item on that variable. Sample data could be a set of regular shapes on which we collect a set of variables. When we have 2 variables (like area and perimeter), then we call the collected data "2-dimensional" -- the data could be visualized and understood using a 2-D graphic in which each axis represents a different variable and a marker appears at the position of each item. When have have 3 variables (like area, perimeter, and number of sides), we can still do the same visualization and conceptualization; however, now we have to work in 3-D space. Most of the time when we collect data, however, we collect on many more variables than just 2 or 3 -- this book describes approaches to deal with the higher dimensionality of common data.
This book describes, compares, and contrasts the following techniques for working with and scaling data to make it useful for particular research questions:
-- data types (nominal, ordinal, interval, ratio)a
-- assigning meaningful values to non-interval/ratio data
-- cumulative scales (e.g., Guttman scaling analysis)
-- factor analysis
-- paired comparisons
-- psychophysical magnitude scaling
-- multidimensional scaling (classical, asymmetric, weighted)
-- profile distances
-- multidimensional unfolding
-- alternating least squares, optimal scaling approach (ALSOS) ( )