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It Came from Something Awful: How a Toxic Troll Army Accidentally Memed Donald Trump into Office

por Dale Beran

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"An insider's history of the website at the end of the world, which burst into politics and memed Donald Trump into the White House. The internet has transformed the ways we think and act, and by consequence, our politics. The most impactful recent political movements on the far left and right started with massive online collectives of teenagers. Strangely, both movements began on the same website: an anime imageboard called 4chan.org. It Came from Something Awful is the fascinating and bizarre story of 4chan and its profound effect on youth counterculture. Dale Beran has observed the website's shifting activities and interests since the beginning. 4chan is a microcosm of the internet itself--simultaneously at the vanguard of contemporary culture, politics, comedy and language, and a new low for all of the above. It was the original meme machine, mostly frequented by socially awkward and disenfranchised young men in search of a place to be alone together. During the recession of the late 2000's, the memes became political. 4chan was the online hub of a leftist hacker collective known as Anonymous and a prominent supporter of the Occupy Wall Street movement. But within a few short years, the site's ideology spun on its axis; it became the birthplace and breeding ground of the alt-right. In It Came from Something Awful, Beran uses his insider's knowledge and natural storytelling ability to chronicle 4chan's strange journey from creating rage-comics to inciting riots to--according to some--memeing Donald Trump into the White House"--… (más)
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There’s a lot of good stuff to be had here - a decent explanation of Internet subcultures, their evolution and an attempt to explain their popularity in a sociological context.

I think the author does a disservice to the reader by overstating the agency of these groups and the Internet-as-politics writ large (even so, hardly any time spent discussing Twitter?), in addition to the factual missteps recounted in other reviews.

Still, so grateful that someone is taking Marcuse into social media. ( )
  Popple_Vuh | Oct 24, 2021 |
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O God, I could be bounded in a nutshell and count myself a king of infinite space, were it not that I have bad dreams.

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On a warm summer day some thirteen years ago, I found myself in the frigid air of Baltimore’s convention center attending Otakon, a gathering of “otaku,” super-fans of Japanese media, namely anime and manga.
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"An insider's history of the website at the end of the world, which burst into politics and memed Donald Trump into the White House. The internet has transformed the ways we think and act, and by consequence, our politics. The most impactful recent political movements on the far left and right started with massive online collectives of teenagers. Strangely, both movements began on the same website: an anime imageboard called 4chan.org. It Came from Something Awful is the fascinating and bizarre story of 4chan and its profound effect on youth counterculture. Dale Beran has observed the website's shifting activities and interests since the beginning. 4chan is a microcosm of the internet itself--simultaneously at the vanguard of contemporary culture, politics, comedy and language, and a new low for all of the above. It was the original meme machine, mostly frequented by socially awkward and disenfranchised young men in search of a place to be alone together. During the recession of the late 2000's, the memes became political. 4chan was the online hub of a leftist hacker collective known as Anonymous and a prominent supporter of the Occupy Wall Street movement. But within a few short years, the site's ideology spun on its axis; it became the birthplace and breeding ground of the alt-right. In It Came from Something Awful, Beran uses his insider's knowledge and natural storytelling ability to chronicle 4chan's strange journey from creating rage-comics to inciting riots to--according to some--memeing Donald Trump into the White House"--

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