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Cargando... Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It (2019)por April Dunford
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Inscríbete en LibraryThing para averiguar si este libro te gustará. Actualmente no hay Conversaciones sobre este libro. This book delivers exactly what it promises. It explains positioning and its importance, presents 10-step process for defining positioning for a product or company, and gives a reader few tips on how to do it well. It might be surprising for a marketing book, but it's an easy read, really straight up, no fluff, no redundant repetitions, no convoluted definitions or abstract frameworks. You get what you pay for - nothing more, nothing less. I wish it provided a bit more depth and explained more nuances. Sometimes I felt like the author is intentionally holding back, treating this book as a teaser for her services. There is a lot of whitespace and blank pages (or a single quote pages), so despite being 200 pages long, it feels more like 120 "regular-book" pages. On the one hand, there could be more content in this book, but on the other hand, I really appreciate how succinct and to the point it is. sin reseñas | añadir una reseña
You know your product is awesome--but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.So what is it? April Dunford, positioning guru and tech exec, will enlighten you.Her new book, Obviously Awesome, shows you how to find your product's "secret sauce"--and then sell that sauce to those who crave it. Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who's worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market.Punctuated with witty anecdotes and compelling case studies, Dunford's book is at once entertaining and illuminating. Among the invaluable lessons you'll learn are:- The Five Components of Effective Positioning- How to instantly connect an audience to your offering's value- How to choose the best market for your products- How to use three distinct styles of positioning to your advantage- How to leverage market trends to help buyers understand why making a purchase is important right nowWhether you're an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford's insights will help you find your awesome, so that your customers can too. No se han encontrado descripciones de biblioteca. |
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Google Books — Cargando... GénerosSistema Decimal Melvil (DDC)658.82Technology Management and auxiliary services Management Of MarketingValoraciónPromedio:
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• How positioning creates a context to fundamentally shape how people see things;
•The signs of weak positioning, and why traditional positioning statements don't work;
• The 10 steps to find an effective product/company positioning and identify 5 + 1 critical components underlying your positioning;
• How to implement your positioning.
Book summary at: https://readingraphics.com/book-summary-obviously-awesome/ ( )