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The Art of Skiing: Vintage Posters from the Golden Age of Winter Sport

por Jenny de Gex

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Vintage Posters from the Golden Age of WInter-Sport New large format paperback edition Evocative posters and photographs from the world-famous Beekley Collection capture the exhilaration of the early days of fashionable winter sports. Feature the most famous resorts in Europe and North America - from St Moritz to Aspen. An essential guide for both experts and armchair skiers alike 'The Art of Skiing' is a beautiful collection of the finest examples of poster art. Organised by country and resort, it uses posters from the Beekley Collection - the largest private collection of ski art in the world - to reflect the changing trends in skiing fashion and technique, and investigates the most popular resorts, their establishment and development. Immigrant Scandinavian gold miners chasing the Gold Rush in the middle of the nineteenth century introduced skiing to the United States. By the turn of the twentieth century, skiing had emerged from its utilitarian origins to become a fashionable sport in both Europe and North America, and a wave of new, stylish resorts emerged. By the 1930s, skiing was by far the most popular winter pastime for the rich and famous - combining adventure, fashion and exclusivity. The graphic art of the posters advertising this exhilarating sport have become collectors' items. THE AUTHOR Jenny de Gex has brought her expertise as a visual interpreter to over 100 books, on subjects from seventeenth-century food to modern travel and interior design. Nostalgia for bygone historical ages has been the theme of many of her books. 150 full colour illustrations… (más)
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Skiing was THE chic activity of the 1920s and 30s and the hottest graphic designers of those times were engaged to use ski imagery in advertising for products, services and destinations in the winter tourism industry and also for clients outside the industry who wanted to associate their business with the image of skiers. Rizzoli's typical high quality reproduction is much in evidence. ( )
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Vintage Posters from the Golden Age of WInter-Sport New large format paperback edition Evocative posters and photographs from the world-famous Beekley Collection capture the exhilaration of the early days of fashionable winter sports. Feature the most famous resorts in Europe and North America - from St Moritz to Aspen. An essential guide for both experts and armchair skiers alike 'The Art of Skiing' is a beautiful collection of the finest examples of poster art. Organised by country and resort, it uses posters from the Beekley Collection - the largest private collection of ski art in the world - to reflect the changing trends in skiing fashion and technique, and investigates the most popular resorts, their establishment and development. Immigrant Scandinavian gold miners chasing the Gold Rush in the middle of the nineteenth century introduced skiing to the United States. By the turn of the twentieth century, skiing had emerged from its utilitarian origins to become a fashionable sport in both Europe and North America, and a wave of new, stylish resorts emerged. By the 1930s, skiing was by far the most popular winter pastime for the rich and famous - combining adventure, fashion and exclusivity. The graphic art of the posters advertising this exhilarating sport have become collectors' items. THE AUTHOR Jenny de Gex has brought her expertise as a visual interpreter to over 100 books, on subjects from seventeenth-century food to modern travel and interior design. Nostalgia for bygone historical ages has been the theme of many of her books. 150 full colour illustrations

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