I just finished reading through it, but I will continue using it for a while. It is a pretty good guide to creating a marketing plan for a library. Very applicable to public or academic libraries (I am sure folks in special and school libraries may find useful ideas too). The book includes various worksheets to help develop the plan from the grand strategy to specific promotion techniques. ( )

A perfectly good example of the kind of thing that it is. Just, it's not the kind of thing I would ever read cover to cover if it weren't required reading. :( ( )

A really practical and useful guide for creating marketing plans for a library. Step-by-step guide and a useful template. ( )