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Cargando... Reputation: Realizing Value from the Corporate Imagepor Charles J. Fombrun
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Inscríbete en LibraryThing para averiguar si este libro te gustará. Actualmente no hay Conversaciones sobre este libro. A very good public relations book. Very insightful information on PR Counselors. Good chapter on Harvard reputation building. I enjoyed this book very much. ( ) sin reseñas | añadir una reseña
Takes readers on a tour of how companies build credibility and status. This book shows how major organizations in such diverse settings as the fashion, investment banking, and packaged goods industries - and even US business schools - compete for prestige and achieve celebrity. No se han encontrado descripciones de biblioteca. |
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Google Books — Cargando... GénerosSistema Decimal Melvil (DDC)659.2Technology Management and auxiliary services Advertising And Public Relations Public RelationsClasificación de la Biblioteca del CongresoValoraciónPromedio:
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