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Cargando... Contagious: Why Things Catch On (edición 2013)por Jonah Berger
Información de la obraContagioso : cómo conseguir que tus productos e ideas tengan éxito por Jonah Berger
   Actualmente no hay Conversaciones sobre este libro.  LeaderSummaries | Dec 14, 2014 |   Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, atraer y retener a los clientes, publicidad y relaciones públicas, y sistemas de fijación de precios. En el siguiente enlace tienes el resumen del libro Contagioso, Cómo conseguir que tus productos e ideas tengan éxito: Contagioso (  ) LeaderSummaries | Dec 14, 2014 | bibliest | Apr 7, 2014 |
 Author and Wharton marketing professor Jonah Berger argues that, contrary to popular belief, advertising isn’t what makes something popular, but rather the secret science behind word-of-mouth and social transmission of ideas. This book provides a set of actionable techniques for helping information spread, perfect for any PR pro hoping their story will catch on.  Mr. Berger seems intent here on giving readers advice about how to create viral products — he is, after all, a professor of marketing — and he’s unfortunately adopted a ham-handed PowerPoint approach to selling his arguments. He cites studies with dubious metrics (how, for example, do you score newspaper articles “based on how much awe they evoked”); repeats things over and over, as if sheer repetition would create a kind of stickiness; and uses awful, gobbledygook terms like "self-sharing," "inner remarkability" and "the urgency factor." Premios
Business.
Sociology.
Nonfiction.
HTML:The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." ??Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. Contagious provides specific, actionable techniques for helping information spread??for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea cat No se han encontrado descripciones de biblioteca. |
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Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, atraer y retener a los clientes, publicidad y relaciones públicas, y sistemas de fijación de precios.
En el siguiente enlace tienes el resumen del libro Contagioso, Cómo conseguir que tus productos e ideas tengan éxito: Contagioso (