Excellent guide for anyone in sales. Tom Hopkins is a household name when it comes to selling and this is the one book that everyone should have read at least once. ( )

Excellent guide for anyone in sales. Tom Hopkins is a household name when it comes to selling and this is the one book that everyone should have read at least once. ( )

I bought How to Master the Art of Selling when it was published in paperback in the 1980's. If you are new to sales and want to be successful this is a good primer. Some reviews that these are old techniques but they work. An important part of selling is not only a variety of sells techniques and how to get the close. Make no mistake this is a handbook on how to help you become a better salesperson and increase your income. The instruction contain in this manual will walk you through the methods use to help influence people to buy what your selling.

The author has taken what he has learned worked and has written his his proven sales techniques in this book and he list them in an easy to follow format.This is a book you can use as you read it and will come back to for reference and to enhance your salesmanship. When I first purchased this book I was working as a stockbroker and had to cold call and the amounts of closing determined if you came back to work the next day. These techniques worked very well. Now having said this these techniques will not work against sophisticated customers and I have turned these techniques against salesmen who have tried to use them on me. So the consumer can also learn from this book.

Also if you are new to sales or have been in sales for a while and are getting discouraged Mr. Hopkins book will help to motivate you to sell.And this positive outlook and motivation is contagious. People want to know that the salesman knows what he is talking about. The book goes so far as to give you scripts on how to get a customer use to saying the word yes which once placed in their subconscious he implies will make the sale easier. I personally have no problem saying no. It is true as another reviewer stated this book masters the art of getting the clients to sell themselves to you by teaching you to ask the right questions. The instructions and suggestions are given through a variety of sales conversations. An easy to use book. ( )

My dad first gave me this audio series on cassette when I was a Junior in High School. Listening to the energy and principles of goal setting helped me focus and graduate. A couple of years later I began implementing Tom's sales teachings to become successful in the sales of automotive tires and services.

I listened to the series of 12 cassettes until I have them memorized and worn out. After attending on of Tom's seminars yesterday I was very excited to find he had reproduced them on CD which will never wear out. I'm digging into these today! ( )

Very Psychological. Great for strategy and Management. I highly recommend. A must read. ( )