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Cargando... Dangerous Ideas: When Provocative Thinking Becomes Your Most Valuable Assetpor Alf Rehn
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When was the last time you truly came up with a great idea? An idea which changed the direction of your sector, never mind your company? Creativity has been turned into an uncreative, pale imitation of itself. Today our brain tricks us into thinking that we're creative when we really aren't. Our potential is greater than we're aware of, but the risk of getting stuck in comfortable thinking is far greater than we tend to think. No se han encontrado descripciones de biblioteca. |
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Google Books — Cargando... GénerosSistema Decimal Melvil (DDC)658.4063Technology Management and auxiliary services Management Executive Managing Change InnovationClasificación de la Biblioteca del CongresoValoraciónPromedio:
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it could be significantly shorter, but chapter 15 and 17, plus tidbits here and there are interesting in discussing the approach, and practical exercises that anybody can invent to challenge the status quo not to be creative for creativity sake, but to deliver something
so, beyond the "creativity jumps"- instead, without naming him once, it is deeply in line with Edison's (I think) "99% perspiration and 1% intuition"
hilarious section 2 of chapter 1, i.e. how you can write your own book on creativity: and worth the price of the book ( )