Laurie Young
Autor de I See a Monster: A Touch And Feel Book
Obras de Laurie Young
Etiquetado
Conocimiento común
Todavía no hay datos sobre este autor en el Conocimiento Común. Puedes ayudar.
Miembros
Reseñas
We got this book for my son when he was 6 months old. He was absolutely fascinated with the red hair on the cover monster and with the sparkly texture on one of the other monsters.
He is 9 month now and loves the surprise of the monsters under the flaps. It been a great book that keeps his attention while I read it to him!
The pictures are cute and colorful and as an adult I find that it is fun to read this book to him.
He is 9 month now and loves the surprise of the monsters under the flaps. It been a great book that keeps his attention while I read it to him!
The pictures are cute and colorful and as an adult I find that it is fun to read this book to him.
My almost 2 year old loves this one. It has lift the flaps, touch and feel, repetitive text and mirror to see himself at the end.
Estadísticas
- Obras
- 8
- Miembros
- 80
- Popularidad
- #224,854
- Valoración
- 4.1
- Reseñas
- 3
- ISBNs
- 22
There are thousands of books and courses on marketing tools, ideas, techniques and concepts from the old school to the newly-formed, wacky approaches or latest fads. What Laurie Young has done with the Marketer's Handbook is to use her 35 years of experience to analyse these different concepts and marketing tools in depth, studying the good aspects and the drawbacks, which arise from the practice and principles of each method. Debunking misconceptions and realising the truth.
With additional case studies provided by a plethora of professional marketers and a rating provided by the author, which gives her view of what works and is a practical and powerful concept or tool to use, to the other end of the
scale- the toxic, misunderstood and really damaging techniques, which should be avoided unless their limitations and risks are well understood first.
What you learnt at college all those years ago, may not always be the best option for your business in practice as the world (people and technologies) change so quickly, many of these concepts and the strategies behind them may not be so suitable anymore. It's also in alphabetical order making each approach easier to find. An interesting, academic handbook, which blows the dust covered concepts away!… (más)