PhD John Whalen
Autor de Design for How People Think: Using Brain Science to Build Better Products
Obras de PhD John Whalen
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Conocimiento común
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Miembros
Reseñas
Estadísticas
- Obras
- 1
- Miembros
- 33
- Popularidad
- #421,955
- Valoración
- 4.0
- Reseñas
- 1
- ISBNs
- 5
The author makes a very good point early on in one consideration - of what he calls his Six Minds - about being aware of the language of your customers. I find the same with architects (“fenestration” instead of windows) and engineers (take your pick...) What you mean and what they mean by a word or phrase may be different. So the first word of the title is the best possible example of that problem for me because I thought this book was about architectural and engineering design, when his focus is design of websites and to some extent, products. But... despite that significant difference, I can still use some of the concepts and material for my world. (I am an engineer but I don’t do design, rather, I oversee the designs and construction of design professionals and contractors.)
So...not what I was expecting, but still of value. As to expectations:We need to conform to, or at least consider, the expectations unless the intent is to create a new experience.
An observation on one of the author’s quibbles: Well, pretty much all scientific modeling begins with a reduction to a simpler problem, find a solution, then see if it can be extrapolated to the larger problem. Sure, that can be sometimes unrealistically simple, but in something as fuzzy and imprecise as psychology, it is obviously impossible to extrapolate to a larger problem...that is, not without fuzzing things more and making sweeping assumptions.
A tech problem crossover:Scope creep is a big problem in construction as well, though for the past several years the 8-10% escalation (higher than normal) is another factor.
I have been grousing about CrApple’s shift to a flat design (and their visual emetic color scheme) since they deployed it and the author mentions a big problem with some websites and focus group feedback:Spot on. (The other thing doesn’t matter.)
I had a chuckle about one section toward the end when the author was talking about an “Adventure Race” - where crazies not in the Army crawl through mud and under/over barbed wire and obstacles (context was something about sense of accomplishment and observing the emotional content and applying same to products and causes) on purpose. Nope, nope and ...nope!
He says in his "A Final Note to the Psychologists and Cognitive Scientists Read This" (final being actually before he even starts):
One thing for any reader of this or any book/source citing psychology: the most you can get an approximation...a “best” guess. Any psychologist claiming “the” answer(s) must necessarily be taken with an ocean full of salt. (Same goes for any> book claiming “the secret”, “the answer”, “the ten things you need to know”...) An answer, possibly. Psychology is a fuzzy science of averages and general observations have no meaning to an individual, or more to the point, a specific individual. To claim otherwise should raise alarms and firewalls.
That said, there are a lot of good takeaways that can apply to other deliberate actions, design intents, team services, ... many things.
Jumping off points... the author provided good sources and recommended reading. Props for that.… (más)