Tad Stephens

This book explained in easy to understand language why Internet marketing is important for small businesses, how to choose a marketing plan, how to set up the plan and track the progress.

Chapters on the different types on online marketing alternatives are broken down as follows: building a website, pay-per-click advertising, content marketing, mobile marketing, FaceBook marketing, email marketing, Google+ Business and your online reputation.

I like that each chapter stands on its own as well as being a part of the entire book. This book helped me organize a marketing plan and gave me tips all in one place.… (más)