Sobre El Autor
Helen Katz is Senior Vice President and Director of Research for Starcom MediaVest Group. She has an extensive professional background in media research and has taught advertising and media planning at Michigan State University and the University of Illinois.
Obras de Helen Katz
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The Media Handbook: A Complete Guide to Advertising… por Helen Katz
A powerful, frankly usable book that was doomed in acquisition by a high price tag. However, someone willing to invest the money will find in this book an outstanding guide for the proper utilization and functional applications of all forms of media - the surgeon's tools of marketing.
Estadísticas
- Obras
- 2
- Miembros
- 28
- Popularidad
- #471,397
- Valoración
- 4.0
- Reseñas
- 1
- ISBNs
- 23
- Idiomas
- 1