Neville Isdell
Autor de Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand
Obras de Neville Isdell
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Miembros
Reseñas
Inside Coca-Cola por Isdell N & Beasley D
Zambia
This book is billed as 'A CEO's life story of building the world's Most popular Brand.' Indeed it is the story of Coke and its growth along with Neville Isdell's rise in the company. However, it is more than that. It talks about the politics in various areas that Isdell served in and the culture in Africa, Asia, and Europe. All in all it makes for interesting reading.
Estadísticas
- Obras
- 1
- Miembros
- 57
- Popularidad
- #287,973
- Valoración
- 2.7
- Reseñas
- 2
- ISBNs
- 4