Emory A. Griffin

Helps determine the difference between manipulation and persuasion in presenting the Gospel. Scientific yet spiritual in approach.

There were moments that were difficult to follow but that could just be the individual theories themselves. Overall I think Griffin did a fantastic job writing about the various theories. His examples and the way he incorporated films really added to my understanding. I would recommend this book to anyone who wants to learn the basics of some of the more popular communication theories.

Best book to keep around if you're doing research! Comes with handy website that goes into more detail and has vidoes with Em Griffin himself as well as the authors of the theories. Good stuff.