Ronald H. Carpenter

The authors' stated primary purpose is to explain the nuances of word choice and word arrangement used by speakers to advantage.[54]

Granted, the effectiveness of style depends on the suasive content and crediblity as well, and the most interesting chapter is devoted to that subject. [54] Thus, it is not just about "how" to speak, but how to undergird "what" they talk about. For example, by using examples. And "illustration", "statistics", comparison, soft selling, and using "ethos"--what Aristotle regarded as "the most potent of all the means to persuasion": the testimonial credibility of "who" the speaker is. [67] Here, in so many words, the key to persuasion is credibility and the key to credibility is specificity that survives challenge.

This handbook invites practictioners to eloquence. A great speech can turn individuals into a group, and a mere audience into change.… (más)