John Butman

I had high hopes when I snagged this book from the shelf at my local Barnes & Noble. Jacket copy was great. Concept was right on. And the early chapters held a lot of promise. But what I discovered once I had read it all the way through, was that it was more an advertisement for BzzAgent (the author's company) than a true "here's how you can leverage wom marketing" book. I did learn some things. It raised my own awareness as to how much we talk about products in our daily conversations. The power of the "average" person's opinion vs. a maven. The "weird" power of negative wom. And a few other things. But overall I was disappointed. The author loathes schills--people who pretend to pass along their endoresement without revealing their connection to the manufacturer. Yet his own BzzAgents, as their called, pretty much do the same thing. I suppose if they disclose they ARE BzzAgents when they talk about a product it sort of makes it OK. But overall, I can't really recommend shucking out $24.95 (as I did) for the book. Borrow mine instead!… (más)