Rex Briggs
Autor de What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
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Obras de Rex Briggs
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What Sticks: Why Most Advertising Fails and How to… por Rex Briggs
BTRIPP's review of Rex Briggs & Greg Stuart's "What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds" (799 words)
Author Steve Lance has chosen to discuss Rex Briggs and Gregg Stuart's What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds, on FiveBooks on his list of five books that explain the future of Advertising, saying that:
"The authors Rex Briggs and Gregg Stuart believe very strongly that in order to make any advertising campaign sticky and produce any kind of results, everyone involved must agree on the measurement of success. Time and again advertisers start to do ad campaigns without clear agreement on how to measure how the campaign is working."
The full interview is available here: http://thebrowser.com/books/interviews/steve-lance… (más)
"The authors Rex Briggs and Gregg Stuart believe very strongly that in order to make any advertising campaign sticky and produce any kind of results, everyone involved must agree on the measurement of success. Time and again advertisers start to do ad campaigns without clear agreement on how to measure how the campaign is working."
The full interview is available here: http://thebrowser.com/books/interviews/steve-lance… (más)
Estadísticas
- Obras
- 4
- Miembros
- 65
- Popularidad
- #261,994
- Valoración
- 4.0
- Reseñas
- 2
- ISBNs
- 6