Edwin E. Bobrow

"You're no idiot, of course. You know a good idea when you hear one, appreciate the value of market research, and recognize the importance of innovation in today's competitive marketplace. But when it comes to the nuts and bolts of new product development, you feel like you need to go back to school.
Get out of the classroom! The Complete Idiot's Guide to New Product Development helps you make your creative ideas work for you. Feel confident about researching the market, building your business case, and distributing your product. In this Complete Idiot's Guide you get:-
-- Idiot-proof steps for generating new product ideas.
-- Expert advice on naming your new product and protecting that name.
-- Easy-to-follow strategies for screening new product ideas, developing a prototype, market testing your new product, and reducing potential risks.
-- Tips, definitions, and warnings to help you along the way."… (más)