Don Peppers
Autor de The One to One Future
Sobre El Autor
Créditos de la imagen: Photo by 1to1 Media (Wikipedia)
Obras de Don Peppers
The One to One B2B: Customer Relationship Management Strategies for the Real Economy (2001) 29 copias
Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism (Microsoft Executive… (2008) 16 copias
Extreme Trust: Turning Proactive Honesty and Flawless Execution into Long-Term Profits, Revised Edition (2016) 5 copias
Gerente Um a Um, O 3 copias
Etiquetado
Conocimiento común
- Género
- male
- Biografía breve
- Recognized for well over a decade as one of the leading authorities on customer-focused relationship management strategies, Don Peppers is an acclaimed author and a founding partner of Peppers & Rogers Group, the world’s premier customer-centered consultancy.
With co-author Martha Rogers, Ph.D., Don has produced a legacy of international bestsellers that have collectively sold more than a million copies in 18 languages.
With Extreme Trust, they look to the future once again, predicting that rising levels of transparency will require companies to protect the interests of their customers and employees proactively, even when it sometimes costs money in the short term.
Miembros
Reseñas
Honesty is such a missing piece of the puzzle, so glad to see a book emphasizing honesty. Don and Martha hit in on the head that honesty is so absolute key.
Happy to read a Marketing book aimed at helping more businesses to tell the TRUTH in advertising and all interactions with their consumers. Honest and integrity has been at the top of my list when creating any and all marketing programs for my retailers. Great read, real case studies and suggestions for any company who already knows the importance or needs to learn.
1 
tjzmommy | otra reseña | Mar 21, 2012 |
tjzmommy | otra reseña | Mar 21, 2012 | También Puede Gustarte
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Estadísticas
- Obras
- 23
- Miembros
- 680
- Popularidad
- #37,181
- Valoración
- 3.2
- Reseñas
- 7
- ISBNs
- 66
- Idiomas
- 7
Эту книгу должен прочитать каждый директор по маркетингу. Кроме того, книга будет полезна студентам, изучающим маркетинг.
Авторы - интеллектуальные лидеры в области CRM, авторы шести книг о маркетинге.
"Если у вас есть время прочитать только одну книгу по CRM, прочтите эту".… (más)