Malcolm McDonald
Autor de Marketing Plans
Sobre El Autor
Professor Malcolm McDonald enjoys a global reputation as a leading authority on marketing. He was until recently Professor of Marketing and Deputy Director at Cranfield University School of Management and is now an Emeritus Professor there, as well as being an Honorary Professor at Warwick Business mostrar más School and Academic Advisor at Oxford College of Marketing. He has been a consultant to many major companies in the UK, Europe, USA, Far East, South East Asia, Australasia and Africa, in the areas of strategic marketing and marketing planning, market segmentation, key account management, international marketing and marketing accountability. Professor McDonald is also Chairman of numerous companies and works with the operating boards of some of the world's leading multinationals. He has written over 40 books, including co-authoring Marketing Value Metrics and The Complete Marketer (both published by Kogan Page). mostrar menos
Obras de Malcolm McDonald
Creating A Company for Customers: How to Build and Lead a Market Driven Organization (2000) 6 copias
How to Sell a Service: Guidelines for Effective Selling in a Service Business (The Marketing series) (1986) 5 copias
Marketing Plans: How to Prepare Them, How to Use Them (Marketing Series (London, England). Professional Development.) (1999) 4 copias
Strategic Marketing Planning: State-of-the-art Developments (Cranfield Management Research) (1992) 4 copias
Retail Marketing Plans: How to prepare them, How to use them (Professional Development) (1993) 4 copias
Key Account Management: Learning From Supplier And Customer Perspectives (Chartered Institute Of Marketing) (1998) 3 copias
Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing (1992) 3 copias
Never afraid to miss 1 copia
Angkor 1 copia
O Lucky Man 1 copia
MARKET SEGMENTATION 1 copia
The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner) (1993) 1 copia
If You're So Brilliant...How Come You Don't Have a Marketing Plan? The Essential Guide to Marketing Planning (If You're (2002) 1 copia
The Rich are with You Always 1 copia
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Estadísticas
- Obras
- 59
- Miembros
- 317
- Popularidad
- #74,565
- Valoración
- 3.7
- Reseñas
- 7
- ISBNs
- 137
- Idiomas
- 2