Explains how colour works to create a particular mood or look, using matched pairs of complementary ideas. Nine chapters investigate contrasting pairs of colour moods, such as warm and cool, individual and corporate, retrospective and futuristic. In turn each chapter explores six visual themes that are important in colour; these include tone and saturation, shapes and edges, and pattern and texture. Each theme is illustrated with examples from designers world-wide, demonstrating how to decode the language of colour and use it to maximum effect to communicate with the target audience.