Asia's newest economic miracle is taking place in Korea. That will be of little surprise to those who understand the Korean character: tough, tenacious, and driven to success. Westerners who are interested in doing business in Korea or with Koreans must acquaint themselves with Korean business practices and social customs. Boye Lafayette De Mente has been writing about the Far East for more than three decades. In this second edition of Korean Etiquette & Ethics in Business, he examines the Korean national character, its strong sense of tradition, and the intricate networks of personal connections that are essential to South (and North) Korea's economic growth. If you are considering entering the Korean marketplace or working with Koreans, Korean Etiquette & Ethics in Business will show you what really makes them tick--and how to do business the Korean way. "This work provides a focused mix of authoritative scholarship, practical insights, and guidelines for foreigners working in South Korea . . . .This is 'must' reading for anyone venturing into this complex but potentially rewarding market." -- Martin H. Sours, Professor of International Studies American Graduate School of International Management