This practical `how to′ manual answers the questions: What data and how much should be collected? How should it be analyzed and reported? What should be done with the findings that will improve the next round of results? How do you assure that what gets measured gets done? How do you sustain people′s passion for teaching and learning while devoting time and energy to the more pedantic tasks of generating proof? The author outlines a process for producing concrete evidence, stresses the importance of enlisting broad stakeholder involvement, and focuses attention on strategically aligning all elements of the organization around the essential mission of maximizing student success.