"In the '90s there is no longer the golden rule of magazine design. While most magazines (weeklies and monthlies) maintain formats in which an array of editorial contents are placed, many "alternative" publications are experimenting with totally mutable design schemes, and sometimes overall sizes and shapes. For some, consistency has become the hobgoblin of creativity; for others it's a must. Magazines Inside and Out represents the diverse visual approach practiced today. This book shows how various methods are practiced; how current styles are reinterpreted by different designers; how unique design identities are established; and how conceptual thinking pervades the design of the best magazines."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved