This is a major textbook in research methods for cultural anthropologists by a world-renowned scholar. The text reflects the significant changes that have taken place in the study of anthropology over the last decade, and includes many examples from real field projects. The author lays out the major methods of designing research and collecting and analyzing data in a systematic, scientific fashion. He addresses today′s anthropologist′s concern with applied work, quantification, sampling and validity, balanced with discussions of more traditional methods. In addition to standard methodological topics, Bernard includes sections on choosing the right research project; taking, managing and coding field notes; and conducting comprehensive literature searches.