Pulse en una miniatura para ir a Google Books.
Cargando... Brand New Brand Thinking: Brought to Life by 11 Experts Who Dopor Merry Baskin
Ninguno Cargando...
Inscríbete en LibraryThing para averiguar si este libro te gustará. Actualmente no hay Conversaciones sobre este libro. Ninguna reseña sin reseñas | añadir una reseña
The way that the advertising industry operates has changed greatly in recent years. This volume seeks to pull together these new ideas - with suggestions on what to do in practical terms - into one "compilation" volume. Each chapter has been contributed by a different expert who has something to say on the traditional themes of strategy, research, creativity and collaboration. In an age of information overload, the aim of the work is to provide a short-cut to the thinking and encourage the reader to rethink their basic assumptions on branding and advertising. Topics covered include: learning to live without the brand; letting brands speak for themselves; the company brand; brand communication beyond customers; brand strategy versus brand tactics; time to let go; brands on the brain; creative thinking with discipline; techniques for creative brand thinking; adios to the plan; and lest we forget. No se han encontrado descripciones de biblioteca. |
Debates activosNinguno
Google Books — Cargando... GénerosSistema Decimal Melvil (DDC)658.827Technology Management and auxiliary services Management Of Marketing BrandingClasificación de la Biblioteca del CongresoValoraciónPromedio: No hay valoraciones.¿Eres tú?Conviértete en un Autor de LibraryThing. |