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Cargando... Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands (2003 original; edición 2006)por Alina Wheeler
Información de la obraDesigning Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands por Alina Wheeler (2003)
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Inscríbete en LibraryThing para averiguar si este libro te gustará. Actualmente no hay Conversaciones sobre este libro. This is a simple, yet rich primer on the key concepts relevant to branding for a distinct, coherent identity. It's a great introduction for anyone who needs to understand brand identify, and a great reference for anyone who already does. I especially appreciated how much the ideas are supported with hundreds of relevant examples and illustrations. ( ) sin reseñas | añadir una reseña
"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"-- No se han encontrado descripciones de biblioteca. |
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Google Books — Cargando... GénerosSistema Decimal Melvil (DDC)658.827Technology Management and auxiliary services Management Of Marketing BrandingClasificación de la Biblioteca del CongresoValoraciónPromedio:
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