"In these pages, you'll explore the inner workings of design and architecture as you look "over the shoulder" of design experts developing ideas and tackling the problems that arise along the way. Challenges such as unimaginative briefs, low budgets, commercial restrictions, and consumer research are analyzed and discussed as the projects evolve. Each case study traces the unique path taken by some of today's very best designers to arrive at award-winning results."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved