Intended for non-majors or mixed biology courses. A conceptual framework for understanding the world of biology Campbell Biology: Concepts & Connections continues to introduce pedagogical innovations, which motivate students not only to learn, but also engage with biology. This bestselling textbook is designed to help students stay focused with its hallmark modular organization around central concepts and engages students in connections between concepts and the world outside of the classroom with Scientific Thinking, Evolution Connection and Connection essays in every chapter. The 9th Edition offers students a framework organized around fundamental biological themes and encourages them to analyze visual representations of data with new Visualizing the Data figures. A reorganized Chapter One emphasizes the process of science and scientific reasoning, and robust instructor resources and multimedia allow students to engage with biological concepts in a memorable way. Unparalleled resources let instructors develop active and high interest lectures with ease. The book and Mastering(tm) Biology work together to help students practice making these connections throughout their text. Also available with Mastering Biology or as an easy-to-use, standalone Pearson eText Mastering Biology is an online homework, tutorial, and assessment product designed to improve results by helping students quickly master concepts. Students benefit from self-paced activities that feature personalized wrong-answer feedback to emulate the office-hour experience and help keep students on track. With a wide range of interactive, engaging, and assignable activities, many of them created by the Campbell Biology: Concepts and Connections authors, students are encouraged to actively learn and retain tough course concepts. New Mastering Biology activities for this edition include "Key Topic Overview" videos that help students efficiently review key topics outside of class, "Evaluating Science in the Media" activities that help students to build science literacy skills, and more "Visualizing the Concept" animated videos help students further visualize and understand complex biological processes. Pearson eText allows educators to easily share their own notes with students so they see the connection between their reading and what they learn in class--motivating them to keep reading, and keep learning. Portable access lets students study on the go, even offline. And, reading analytics offer insight into how students use the eText, helping educators tailor their instruction. Note: You are purchasing a standalone product; Mastering Biology and Pearson eText do not come packaged with this content. Students, if interested in purchasing this title with Mastering Biology or Pearson eText, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and Mastering Biology, search for: 0134240685 / 9780134240688 Campbell Biology: Concepts & Connections Plus Mastering Biology with eText -- Access Card Package Package consists of: 0134536266 / 9780134536262 Mastering Biology with Pearson eText -- ValuePack Access Card -- for Campbell Biology: Concepts & Connections 013429601X / 9780134296012 Campbell Biology: Concepts & Connections If you would like to purchase the standalone Pearson eText, search for:  0135213827 / 9780135213827 Pearson eText Campbell Biology: Concepts & Connections  -- Access Card OR  0135213843 / 9780135213841 Pearson eText Campbell Biology: Concepts & Connections  -- Instant Access