New religious movements such as the Moonies, Jehovah's Witnesses and Hare Krishnas are now well established in mainstream cultural consciousness. But responses to these 'cult' groups still tend to be overwhelmingly negative, characterized by the furious reactions that they evoke from majority interests. Modern societies need to learn how best to respond to such movements, and how to interpret their benefits and dangers.Researching New Religious Movements provides a cutting-edge analysis of the controversy around new religions in America and Europe today. Drawing on original fieldw