Some athletes never stop playing. Some rivalries transcend the gridiron. Some games last forever. The Green Bay Packers and Dallas Cowboys engaged in a fierce rivalry in the 1966 season, culminating in the Packers defeating the Cowboys to win the NFL championship. The next year, they clashed again, and the result is a game that only needs three words to evoke lasting images from every player, every coach, and every fan who witnessed it: "The Ice Bowl."  The final game of the 1967 season has become one of the most storied contests in NFL history, and sportswriter Mike Shropshire brings it all back to life in his panoramic look at the events leading up to the game and how the game influenced both franchises going forward. With photos and insight into the players who battled, as well as those who witnessed, THE ICE BOWL is a must-read for fans of every down.