Leveraged Consulting in the Digital Age is a powerful guide to starting, surviving and thriving as an independent consultant, coach or other professional service provider in today''s growing yet competitive marketplace. Whether you''re starry-eyed, struggling, stuck or stressed with the peaks and dips of traditional consulting, or you''re doing well but looking for ways to grow, this book is for you. If you want to build, market, grow and scale a service business and you have ambition, drive, a sense of adventure, a willingness to learn and the spirit to achieve a bigger vision of success for yourself or your firm, the book provides a roadmap that is both strategic and practical. Packed with inspirational quotes, visuals and learning points, you will see how digital strategies are helping consultants create workable, dependable and scalable business models to engage, educate and enrol high-end clients. Through her expert handling of principles, practices and processes used across the intersections of business and education, and the impact of developing greater digital capability on business growth, Jay Allyson offers a tangible path towards digital transformation and achieving the work-life balance and freedom you desire. Drawing on insights and know-how from professional services, internet marketing and online learning sectors, she shows you how to position, package and provide your expertise in ways that suit today''s global and digital marketplace and harness the power of leverage to gain competitive advantage. There has never been a better time or greater opportunity for professional experts to create a wildly profitable and purposeful client business. Massive growth trends in online publishing and marketing, e-learning and e-commerce offer an abundance of opportunities to expand our reach whilst overcoming the growing client scepticism of the value for money offered by consultants and coaches. Those in our industry who have learned how to leverage their expertise to suit new and emerging customer expectations and build trust prior to sales are way more likely to prosper. Any business nowadays exists in a highly competitive and changing environment, one that requires effective, responsive and well-managed shifts in thinking and practice. As you journey through the book, you will learn key principles that enable you to examine your business architecture and understand what needs to change to raise your leverage capacity for growth. The book starts by laying the foundations for strategic planning from the inside out - from articulating your professional brand identity to creating a compelling core offer, implementing systems and adding new revenue streams. If you''re struggling to bring in clients or feel you''re undercharging for the value you give them, then the chapters on leveraging ''you'', leveraged marketing and leveraged sales will provide you with solutions. If you''re a consultant, coach, designer, therapist, trainer, or any kind professional service provider or expert, and stuck in the rut of trading only your time or if you''ve reached an income ceiling, look to the chapter on leveraged delivery. The final chapter draws it all together helping you create a personalised leveraged roadmap for change. Through self-evaluation and growth action planning, you''ll look to apply any of seven critical levers to win more of your ideal clients, raise your visibility, create a sales flow and implement systems for scaling. By the end, you''ll have a digital plan you can use to improve business performance, move beyond your current challenges and increase your influence, impact and income. Whether you''re a solo practitioner, service agency or small consulting firm, Leveraged Consulting in the Digital Age will progressively transform the way you think about and share who you are, what you do, how you do it, and how you bring your unique value to the marketplace.