In Cyber Persistence Theory, Michael P. Fischerkeller, Emily O. Goldman, and Richard J. Harknett argue that this current theory only works well in the cyber strategic space of armed conflict but it is completely misaligned for conflict outside of war--where most state-sponsored adversarial cyber activity occurs. As they show, the reigning paradigm of deterrence theory cannot fully explain what is taking place with respect to cyber conflict. Therefore, the authors develop a novel approach to national cyber security strategy and policy that realigns theory and practice.