Kerry Johnson reveals the hidden and subliminal techniques that top sales professionals unconsciously use and how you can master these simple but profound techniques by using NLP (Neuro-Linguistic Programming), a series of powerful discoveries about behavior, communication and trust. You will learn how to speak the language of how your prospect thinks. The book will show you to increase your closing ratios by gaining trust in only a few minutes. You can then communicate with your clients on deeper, ever more subtle, levels. Using both verbal and physical skills, you will learn how to pace your sales calls. You will learn how to establish rapport with ease and assurance, listen to clients more effectively, turn objections into approval, and discover a client's buying strategy in minutes. Sales Magic also contains charts, diagrams and quizzes, as well as a special twenty-one-day program which guarantees that you will be able to successfully use Dr. Johnson's techniques immediately. Kerry Johnson, MBA, Ph.D. is in constant demand as a speaker. He presents around the world to audience from Halifax to Hongkong and from Stockholm to San Diego. He is the author of 9 book that have helped hundreds of thousands increase their sales. In the 1970's he was a professional tennis player on the International Grand Prix Circuit. He is in contact demand, as a speaker and motivator, to demonstrate and explain the new technology of selling which he has developed, the technology you will learn to apply in Sales Magic.